SEO help strategies via Google Hangouts

If you want to rank in Google, then after Panda and Penguin it’s very clear about the value of good content on your site or blogs. But there still may be a need for you to see this, and this is easy enough to do. Well, it certainly seems that Google is not fooling around this time, that’s for sure. What kinds of changes you have to make on your site just depends on what you had in place before everything hit the fan. When people read online documents, they typically scan the first page instead of actually reading the entire document. In most cases, they are simply skimming for info that is important for them. What you will probably end up with our visitors that will scan, not read the document in its entirety. The scanning is done to help them find something of interest, at which point they will actually read what is written. You need to accommodate this reading behavior to the best of your ability. To enable scanning, you should lay out your page using a certain format. Basically, using a combination of lists and bullet points will help people read through your material. They will be able to scan your material, plus get great content. The copywriter’s mantra is to use simple words that all adults and younger adults will understand. Maybe you’ve already been told that you need to write at a maximum of an eighth grade level. You can even find services online that will help you make sure you don’t write above this level. You might not know that there are interesting reasons to do this. Believe it or not, but some people will get offended if they read a word they don’t know the meaning of. The source of their feeling offended doesn’t actually matter; when they feel it, they will make you responsible for it. They will think you are talking down to them, so write in simple terms and you’ll be safe. There are many little things you an borrow from copywriting and use it in your content. Think about font devices such as bold and italics. Try to be careful about using underscores because it makes your content look too much like sales copy. As you have undoubtedly heard, your content must be easy to skim and easy to understand. There are a lot of ways to get people to slow down, like bolding. At the same time using it too much will just annoy your readers. Only bold the things that are the most important because it will definitely mean something to some people. You can experiment quite a lot with your lists–but don’t do this in every single paragraph. Tracking apps are quite important and you shouldn’t forget to install them when you’re working on creating your page content and helping it convert. Most people involved in IM opt for Google Analytics. You can find better apps of course but what matters most is that everything gets track. http://1palmmarketing.com/seo-help-articles/